Skip to main content

Purple Patch Fitness

Purple Patch HomeDownload iOS AppLogin
Purple Patch Center

Train Smarter.
Get Stronger.
Live Better.

A world-class training center and community for fitness, strength, and vitality.

Next-Level Fitness,
Next Level Results

Our state-of-the-art Performance Center offers an exciting new approach to fitness — one specifically designed to deliver life-changing (or as we like to call them, Purple Patch*) results.

Real Trainers. Real Adjustments. Real Progress.

*Purple Patch (n.) A period in which you are in a state of flow and experience next-level performance and results.

Join Us

Classes

All of our immersive classes are designed to empower people to unlock their full potential, feel better, and have more fun.

Bike

Bike

  • Hyper-efficient, immersive + fun training for fast, measurable results
  • Real-time smart-trainer metrics and data for easier progress
  • Custom-built bikes and a supportive small-group environment
Book a class

HYROX

HYROX

Official HYROX training tailored to your individual level

  • The ultimate combination of running, functional strength training and joy
  • Certified HYROX coaches to get you to the finish line safely and with a personal best
  • Personal-training attention with small-group energy
Book a class

Strength

Strength

  • Supportive, hands-on classes limited to 8 participants
  • Structured, progressive sessions with real-time feedback and coaching
  • Personal-training attention with small-group energy
Book a class

No matter which class you choose, we meet you where you are and push you further.

Personal Attention For Better Results

At Purple Patch, you’re never a number. You’re an athlete, and our mission is to coach you towards your full potential so that you reap the greatest rewards — and have a lot of fun along the way.

Coach working one to one with a member on the floorCoach giving cues during a bike classAthletes training at Purple Patch Performance Center
  • Smaller classes where highly-skilled coaches focus on and improve your form, maximizing benefits and reducing injury risk.
  • Maximizing benefits and reducing injury risk
  • Classes custom-tailored to your current level and goals, following structured programs
  • Designed to help you consistently improve, avoid over-training, and sustain momentum

So Much More Than A Gym

Our approach extends far beyond workouts and classes.
We offer best-in-class integrated services so you can train smarter, and perform at your best.

Personal training

Sweat testing

Sports massage

image (12)

360 Physical Therapy

Bike fitting

Best Coaches In The Bay Area

The Purple Patch coaching team is one of the most experienced, caring, and invested groups of coaches you’ll find anywhere. Supported through ongoing mentorship from Matt Dixon, our coaches combine proven expertise with genuine partnership — helping athletes unlock their potential while enjoying the journey along the way.

Whether you’re training for an event, returning to fitness, or trying to build strength for everyday life, we’ve got your back.

Matt
Matt
Founder and Head Coach
Jon
Jon
Head of Operations and Coach
Marcia
Marcia
Coach
Krystle
Krystle
Coach
CJ
CJ
Coach
Jenna
Jena
Coach
Kristin
Kristin
Coach
Tyler
Tyler
Coach

Born out of world-class sport
Designed for everyday people

The key to physical and mental transformation is doing it the right way. Our focus on progressively structured classes, with guided support every step of the way, is designed to unlock your full potential and ensure lasting improvement.

"It's the perfect mix of serious and fun. Because it's run by world-class coaches who I'd trust with my life, I just have to show up, follow their lead, and enjoy the welcoming and energizing community."
"The coaches are not just friendly; they are involved and engaged. The amount of attention they give to your form and progress makes each class feel like personal training at a fraction of the cost."
"I have tried a lot of gyms in my life, but this place is different. These are the best classes I've experienced anywhere, and the results speak for themselves."
"Smaller classes with more personalized attention allow me to push myself harder without worrying about getting hurt."

Locally-Owned & Mission-Led

Founded by Matt Dixon — world-renowned performance coach to IRONMAN champions, Olympic medalists, and high-performing executives — and Kelli McMaster, a leadership and wellness advocate championing women’s performance in all stages of life, Purple Patch is on a mission to empower Bay Area residents to train smarter, recover better and unlock their full potential.

Book a classJoin Us
Matt Dixon and Kelli McMaster
Matt Dixon Founder, performance coach Kelli McMaster Co-founder, wellness advocate
Athletes in a cycling classTraining studio wallConversation at the Center cafeAthlete walking through the Center
Athletes in a cycling classTraining studio wallConversation at the Center cafeAthlete walking through the CenterMembers training on the floorMembers stretching togetherMembers talking with a coach in the Center hallwayCycling studio doorIndoor cycling studioLocker roomStudio wayfindingStrength floorLive cycling productionMatt Dixon at the Center entranceIt takes courage neonOpen training floorTherapy roomWe Are Purple Patch boardCenter restroomPurple Patch definition plaque