When it came to finding a bike fit partner, we set the bar high. We wanted best-in-class expertise and a shared passion for athlete education.
Enter Chris Soden of Strategic Fitting: A global leader in bike fitting and performance.
This collaboration brings world-class bike fitting, athlete education, and personalized insight directly to you.
Faster, smarter, stronger — at the Purple Patch Performance Center.
Welcome to the next level.
Explore Strategic Fitting Services
Whether you’re a veteran triathlete dialing in your TT position, an avid gravel cyclist looking for improved power and stability, or a novice road cyclist doing their first group ride, a fit will help you improve your comfort and speed.
A bike fit eliminates some of the most common frustrations for new cyclists, including saddle discomfort or hand numbness. For experienced athletes, a world-class fit can make longer rides more comfortable, improve aerodynamics to reduce drag, and help you generate power more efficiently so you can chase down a podium or Kona Q.
Chris doesn’t just do fits on your current bike — he can also guide you through the process of upgrading your rig or selecting a new ride that’s optimized for your anatomy, budget, and riding style.
With Chris Soden, you get more than a bike fit—you get a complete performance upgrade.
Using his proven suite of cutting-edge services, you’ll get access to the tools, expertise, and insight needed to build speed, power, and confidence on any bike.
Every service and interaction is delivered with personalized precision to drive progress.
This isn’t plug-and-play. It’s a fully immersive experience designed to unlock speed, power, comfort, aerodynamics, and a smarter approach to riding.
Book a Bike Fit or Consultation in SFOur purpose-built studio provides the backdrop that allows Chris Soden to go beyond traditional bike fit protocols and offer a tailored bike-fitting experience designed around you.
The studio includes on-site access to high quality motion capture, IMU-based motion data analysis, PNOE’s metabolic analysis device, and personalized expertise to arrive at your optimal riding position.
You can also include custom insole solutions for foot comfort, as well as an array for equipment and saddle testing to ensure a perfect fit and comfort for your situation.
Strategic Fitting Services
Chris regularly works with recreational cyclists and triathletes of all levels, as well as WorldTour professionals and Olympians.
Chris SodenWith more than 30 years of experience in the cycling and bike fitting industries, Chris brings a wealth of information, professional guidance, and veteran perspectives on the evolution of the sport to every fit he does. Chris is guided by the concept of "precision and purpose" during each fit, recognizing the importance of treating each rider as a true individual and ensuring they leave the fit excited to head out on their next ride.
Book a Bike Fit or Consultation in SFCurated from years of coaching all levels of runners, these classes are more than a single fun workout.
