The Power of Partnership = Your Competitive Edge
When it came to finding a bike fit partner, we set the bar high. We wanted best-in-class expertise and a shared passion for athlete education.
Enter Chris Soden of Strategic Fitting: A global leader in bike fitting and performance.
This collaboration brings world-class bike fitting, athlete education, and personalized insight directly to you.
Faster, smarter, stronger — at the Purple Patch Performance Center.
Welcome to the next level.
“Ivan fits the best athletes in the world, yet he treats all of his clients with the same attention to detail as he helps them reach their riding and racing potential. While Ivan approaches his work from a performance perspective, he makes the bike fitting experience about the athlete. Ivan has helped me take my performance to the next level, especially in my build-up to the 2019 World Champs in Nice. ”
“In partnering with Purple Patch Fitness we create a strategic alliance with a shared vision to providing the very best services to our athletes.
Through our athlete-driven bike fitting experience, we strive to be a “Hub of Excellence” for our clients both in fitting expertise and brand-agnostic equipment recommendations. We look forward to extending our services and expertise to the Bay Area endurance community. ”
Fit Smarter. Ride Stronger.
With Chris Soden, you get more than a bike fit—you get a complete performance upgrade.
Using his proven suite of cutting-edge services, you’ll get access to the tools, expertise, and insight needed to build speed, power, and confidence on any bike.
Every service and interaction is delivered with personalized precision to drive progress.
This isn’t plug-and-play. It’s a fully immersive experience designed to unlock speed, power, comfort, aerodynamics, and a smarter approach to riding.
The Strategic Fitting Studio at the Purple Patch Center
Our purpose-built studio provides the backdrop that allows Chris Soden to go beyond traditional bike fit protocols and offer a tailored bike-fitting experience designed around you.
The studio includes on-site access to high quality motion capture, IMU-based motion data analysis, PNOE’s metabolic analysis device, and personalized expertise to arrive at your optimal riding position.
You can also include custom insole solutions for foot comfort, as well as an array for equipment and saddle testing to ensure a perfect fit and comfort for your situation.
Meet Chris Soden
Chris regularly works with recreational cyclists and triathletes of all levels, as well as WorldTour professionals and Olympians.
With more than 30 years of experience in the cycling and bike fitting industries, Chris brings a wealth of information, professional guidance, and veteran perspectives on the evolution of the sport to every fit he does. Chris is guided by the concept of "precision and purpose" during each fit, recognizing the importance of treating each rider as a true individual and ensuring they leave the fit excited to head out on their next ride.
