The Power of Partnership
When looking for our bike fit partner, our quest was to find the best-in-class who would bring both expertise in the field, as well as a passion for education, aligning with our mission as a company.
The Purple Patch partnership with IOG brings world-class fitting and education services to The Center, and we are honored to be able to join forces and enable access to such established experts.
“Ivan fits the best athletes in the world, yet he treats all of his clients with the same attention to detail as he helps them reach their riding and racing potential. While Ivan approaches his work from a performance perspective, he makes the bike fitting experience about the athlete. Ivan has helped me take my performance to the next level, especially in my build-up to the 2019 World Champs in Nice. ”
“In partnering with Purple Patch Fitness we create a strategic alliance with a shared vision to providing the very best services to our athletes.
Through our athlete-driven bike fitting experience, we strive to be a “Hub of Excellence” for our clients both in fitting expertise and brand-agnostic equipment recommendations. We look forward to extending our services and expertise to the Bay Area endurance community. ”
Your Gateway to Bike Performance
Using IOG’s proven suite of services, you will have access to the tools and expertise needed to help you achieve your goals.
Services include 3D bike fitting, new bike and equipment consultation, motion capture and custom footbeds.
All of the services go beyond the old-school plug and play, with an immersive experience that includes in-depth education to ensure you not only find speed and comfort, but also become smarter about your approach to riding.
The IOG Fit Studio at the Purple Patch Center
The custom built studio provides the backdrop that allows IOG to go beyond traditional bike fit protocols and offer a tailored bike-fitting experience designed around you.
The studio includes on-site access to high quality motion capture, IMU-based motion data analysis, PNOE’s metabolic analysis device, and a healthy dose of experience and expertise to arrive at your optimal riding position.
You can also include custom insole solutions for foot comfort, as well as an array for equipment and saddle testing to ensure a perfect fit and comfort for your situation.
Meet Ivan O’Gorman and Chris Soden
Ivan and Chris regularly work with recreational cyclists and triathletes of all levels, as well as WorldTour professionals and Olympians.
Ivan is a seven-time IRONMAN World Championship finisher and two-time LT 100 MTB finisher and has significant first-hand knowledge of the many factors athletes must consider to maximize results.
Chris has spent over 25 years in the cycling industry, and specializes in custom and high-end bike sales and fittings. He has an extensive background as a professional bike fitter and industry consultant. At IOG Chris specializes in bike fitting, bike fit education, and industry consulting with a business optimization focus.
